Wednesday, July 4, 2007

Disconnecting

Okay, this may seem like a review of the iPhone, but the intention is to place technology SUCH AS the iPhone into perspective when considering where technology is going. This discussion is not about new marketing and sales models between device manufacturers and network providers. This discussion is not about Steve Jobs' ability to pull together hardware, software, and content providers to sell an integrated whole. This discussion is all about the impact a new class of device and the associated capabilities that device will have on the ability to communicate effectively, efficiently, and effortlessly.

To date, wireless technology has taken (by my count) nine major advances:
  • Yelling loudly
  • Sound signalling using drums and other devices to make sound carry over a longer distance
  • Visual signalling using pinafore flags, smoke signals, fire, mirrored surfaces, and the like to enable recognition over line-of-sight distances
  • Point-to-point radio transmission enabling communication over long distances, but limited to users that have compatible equipment, using the same modulation methods, and using the same frequencies
  • Two-way radio systems that enabled anyone with compatible equipment to communicate with each other and providing multiple channels enabling higher capacity
  • Pagers enabling basic signalling to a unique individual from virtually any telephone
  • Analog cellular telephone systems enabling the dial-up telephone to become truly mobile
  • Digital cellular/Personal Communication Services (PCS) increasing the carrying capacity of the wireless network while providing additional wireless communication capabilities such as caller ID, SMS messaging, email, and various abbreviated versions of Internet browsing
  • The integrated wireless communications device such as the iPhone

Yes, I think the iPhone is and will be making that big an impact on wireless communications. The prediction is based as much on the concept as it is the product itself. Apple has designed a truly innovative user interface. To be sure, there are features that are missing (more about that later), but it still represents a giant leap forward. A comparison to other smart devices will show why.

The first of the lot was RIM's Blackberry. When it started, it was a pure play messaging device, with a smaller screen than a computer and a smaller keyboard to match. The innovation was shrinking the features but still making it usable and providing an efficient interface to popular corporate email systems (this latter feature remains one of its main draws). Additional features such as a thumb wheel for scrolling, or the "pearl" button for navigating were present on other, less smart phones at the time.

Then came the Treo. It took its cue from the Blackberry by using a similar shrunken keyboard and adding a phone to the popular Palm PDA. Once Handspring/Palm moved away from script (Graffiti) input, the only innovation was to combine a PDA with a phone. To be sure, later models expanded on the capability to approach a handheld computer, but the real innovation was combining a full-featured PDA and phone.

Then came Windows Mobile phones. These phones took their cues from various smart-phones by attempting to take a desktop operating system and make one for phones that would provide much the same feel. In doing so, the number of compromises that were made in early versions was such that it managed to transfer the look and feel of the desktop Windows operating system to a phone, but lost in the effort was the fact that doing so made for a lousy phone interface. Subsequent Windows Mobile releases have significantly improved on the initial versions to the point where Windows Mobile has managed to mimic much of the Palm Treo's features. In this context, all the Windows Mobile operating system (and resulting phones) has managed to do is capture market share from Palm. There was really no true innovation in feature or function.

In the case of RIM, Palm, and Microsoft, all three (along with their supporting vendors) have managed to add MP3, Web browsing, and email capabilities. However, there have been significant trade-offs made that make these devices mediocre MP3 players, Web content viewing instruments, and email applications. In the case of MP3 playback, the interface has not been particularly elegant or easy to use. This is where the Apple iPod distinguished itself--it created a totally new interface that was intuitive, easy to use, space efficient, and very effective.

In the case of phone browsers, they all have had severe limitations. Some lacked popular plug-ins (such as Flash which is a major drawback of the current iPhone), while others attempted to institute new ways of presenting standard size Web pages in compact readable formats suitable for a phone or smart phone screen. For example, the Palm Blazer browser made a valiant effort at this providing both a narrow (Palm-sized screen) and a wide (scrollable full-size Web page) format. For the most part, this approach provided a passable Web browser. However, in many cases the Blazer browser was ill-behaved, resulting in weird rendering. Surprisingly, the scaled-down Internet Explorer embedded in Windows Mobile had many of the same issues.

In the case of email applications, all have had their faults. Palm's Versamail was ill-behaved when dealing with HTML formatted messages. Microsoft's mobile Outlook provided much of the look and feel of its big desktop brother, but there were still problems with rendering media-rich emails.

In contrast, the iPhone has provided a giant innovative leap on all these fronts. First, the iPod capabilities of the iPhone has moved the user interface forward from their already industry-leading interface--the touch-sensitive wheel. I would suspect that the iPhone previews how the third-generation iPod will look and work.

Second, while there is a lot to be desired in the Safari browser, the iPhone's Safari browser is simply the best Web rendering application available on a phone. As mentioned earlier, there are drawbacks with the lack of Flash support and some Java holes, but I fully expect these to be fixed fairly rapidly as adoption of the iPhone continues to expand. With that said, with few exceptions, the iPhone's browser provides the best rendering match to desktop browser available. This is particularly true since the image can be viewed sideways in a wider view. Add to this the innovative "double-tap" or "pinch" magnifying, and Apple has provided a capability that can effectively replace a desktop browser. Now, it they can just add the features to edit this blog through the iPhone (the Java available evidently does not allow me to write or edit this through the iPhone--however, I can post to messages). To underscore this, today is the first time I have been on a laptop in three days. All browsing has been done on the iPhone.

Third, the iPhone's email interface is positively outstanding. It is easy to navigate, read, and delete. Add to these basic features the fact that it renders full HTML email and the iPhone's email system is simply the best around. However, it could be better (it may be better and I haven't found the features yet). For example, I would like to be able to create email folders and move messages to those folders on the iPhone. A "delete all" capability for the "Trash" folder would also be a nice addition. Yet, even with features such as this missing, the visual look and the gesture control is a leap forward in mobile email applications. Again, this is the first time I have looked at email on a laptop in three days.

Taken together, the iPhone's various features represent the first of a new generation of devices that could well begin to replace the laptop much as the laptop has replaced the desktop computer. The iPhone has already done that for email and Web-browsing. If Apple decides to expand the iPhone's OS-X capabilities so that files can be saved and searched via a "Finder" application, they will have moved significantly closer. At present, the iPhone is a benchmark for email, Web browsing, and messaging. I would also add to that the fact that Google's Maps application is easier to use than their Web-based version. While the Yahoo Stock application is passable, it would be nice to re-order stocks to individual liking and to take a person to the Finance page relating to that stock instead of a specialized combined page that places too much irrelevant information on the screen. If a person is looking at Yahoo's Stock application and they want to go to the Web, they want to drill-down into the specific stock, not do a general search.

The same problem arises with the Yahoo Weather application. When you go to the Web, you want more detail on the weather for that location, now an additional summary and then a general search result for the location. What I would really like is a view of radar for that location. I have bookmarked the Weather Underground page in Safari to provide the radar view, but it would be a lot more usable if pressing the "Y!" icon at the bottom of the application would take you to a radar view. A final gripe about the weather application is that it would be nice if the icon on the main iPhone page showed the current temperature much as the appointments icon shows the current day. With all the attention to detail, go figure how these simple aspects were overlooked.

As you can see, I had to dig deep to find something to complain about on the iPhone. There are others. However, for a first generation attempt, especially one that can fix many of its shortcomings in software upgrades, Apple has more than lived up to the hype created for this phone. If they keep their development momentum and continue to expand their partnerships with Google and Yahoo, Apple will have no problem selling 10 million phones by the end of 2008 as well as taking a commanding lead in the mobile communication device market. It is the disruptive technology that will truly enable users to disconnect and remain in contact. It is that good.

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